Developing a personal brand for a designer can be quite difficult. Luckily, I was doing it for myself.
Client
Alexandra Austin
Year
2023
Executions
Video
Augmented Reality
Posters
Brand
Software
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Blender
Manifesto
Tough luck, a phrase used both with empathy and irony, shows you have encountered an unforeseen circumstance. But it shows that no matter what life has thrown at you, you can take it in stride and move forward because you have tough luck, strong luck, resilient luck - your luck! Yes, when life closes one door, another one opens, but if it doesn’t, break the f***ing window. Life is fleeting and too much time is spent on pleasantries and people-pleasing rather than genuine connections.
The Tough Luck Collective is a design agency focusing on allowing you to take luck into your own hands and share your message, with passion and fearlessness. In a new age, it is crucial to take a holistic view on brand building and communication and we aim to allow you to connect better with your audience by providing you with a relatable, witty, and enticing perspective.
Mission
Tough Luck Creatives strives towards telling stories untold, raising the voices once silenced, and disrupting the status quo. By developing creative solutions, we aim to leave a lasting and positive impact on those around us, authentically and engagingly.
Vision
Our vision is to build lasting connections with and have a positive impact on those within and without the industry, and the industry itself. We hope to be an agency creatives and storytellers rely on to effectively convey their messages, with no holds barred.
Elements of the brand
Using Non Foundry’s Non Bureau font as the main body typography with touches of Norman Variable by Guiseppe Salerno to add to the luxurious vibe.